Leicestershire born Christopher Cook and Harold Hurst began manufacturing hosiery in 1908 under the company name of 'Cook & Hurst Ltd' in Wigston. They first created the Admiral trademark in 1914 to brand their ranges of underwear.
When England won the World Cup in 1966, Bert Patrick, the owner of Cook & Hurst, commenced manufacturing and marketing football kits. The kits sales were aimed at the juvenile market and through selling connections in the sports retail trade. Bert Patrick believed that the advent of coloured television would enable him to persuade football clubs to accept personalised kits which his designers would produce and then register them under the Design Copyright Act.
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When England won the World Cup in 1966, Bert Patrick, the owner of Cook & Hurst, commenced manufacturing and marketing football kits. The kits sales were aimed at the juvenile market and through selling connections in the sports retail trade. Bert Patrick believed that the advent of coloured television would enable him to persuade football clubs to accept personalised kits which his designers would produce and then register them under the Design Copyright Act.
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Thanks for looking!
